Showcase Massachusetts Department of Public Health MassNotify

ASG worked with the Massachusetts Department of Public Health to increase the level of brand awareness and education around Massachusetts’ Exposure Notification System, MassNotify. Users of the app who were near a person who tested positive may receive an anonymous alert on their phone about their possible exposure to COVID-19. ASG launched an integrated campaign to help reach communities with higher rates of confirmed positive cases of COVID-19 and lower vaccination rates.