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About Us

Our Teams

LeadershipMarketingFinance & People OperationsCommunity EngagementBusiness DevelopmentContact CenterProject ManagementData & ResearchCreative
CEO and Founder

Josiane Martinez

Chief of Staff

Alejandra St. Guillen

Senior Vice President of Operations

Gaby Quintero

CEO and Founder

Josiane Martinez

(she/her)

Josiane Martinez, Founder and CEO of Archipelago Strategies Group, holds over 20 years of experience working in public policy, cross-cultural communications, public affairs, and public administration. Since founding ASG ten years ago, she has been the driving force behind campaigns that have generated record results for clients in the public and private sectors. In that time, she has also increased her staff to over 120 employees and 60 clients. Prior to founding ASG, she served as Executive Director of the Massachusetts Office for Refugees and Immigrants in Governor Deval Patrick’s Administration. She holds a BA in Public Communications from the University of Puerto Rico and an MBA with a concentration in Marketing from Simmons University. In 2023, she was personally tapped by Governor Maura Healey and Lieutenant Governor Kim Driscoll to Co-Chair the Latino Empowerment Council to strategically advise the Governor on strategies to improve the well-being of the Latino communities in Massachusetts. 

Chief of Staff

Alejandra St. Guillen

Alejandra serves as Chief of Staff for Archipelago Strategies Group (“ASG”), a full-service marketing and communications agency based in Boston which was founded in 2013 with a vision of “marketing with purpose”. At ASG, she oversees Business Development, Client Relations, and project implementation. She also provides strategic direction to a diverse client portfolio on public relations, policy, and community engagement.  Prior to joining ASG, Alejandra served as the Director for Immigrant Advancement for the City of Boston where she lead and transformed a municipal office committed to strengthening the ability of immigrants and Boston’s diverse cultural and linguistic communities to fully participate in the economic, civic, social, and cultural life of the city. Ahead of her appointment to the City of Boston, Alejandra served as Executive Director of ¿Oíste?, a statewide Civic Engagement and Political organization for Latinos, where she ran the day-to-day operations, drove fundraising efforts, set Public Policy agenda and served as the public spokesperson for the organization. Alejandra began her career as a middle teach in the New York City and Boston Public Schools systems.  She holds a BA in Economics and Black Studies from Wesleyan University and Master of Education from the City College of New York.  She lives in West Roxbury with her wife and son and two rescue dogs.

Senior Vice President of Operations

Gaby Quintero

(she/her)

Gaby is Senior Vice President of Operations at ASG. She is an executive decision-maker and plays a key role in handling internal and external affairs. She is the backbone of business strategies and helps drive overall company performance. Prior to ASG, she was Editor of The Internal News Desk at Red Más Noticias and Senior Producer for Bienmesabe Magazine. Outside of work, Gaby loves planning and hosting dinner parties and stays active by going on scenic hikes with her family and two dogs. Gaby holds a BA in Communication Studies with a concentration in Journalism from Universidad Católica Andrés Bellos in Venezuela and a MA in International Relations from Pontificia Universidad Javeriana in Columbia.

Associate Director of Business Development Operations

Lily Kazanoff

(she/her)

Lily is the Associate Director of Business Development Operations at ASG. She is based in their hometown of Austin, Texas, and has spent many wonderful summers in Massachusetts visiting family. Prior to joining ASG, Lily managed grants and events for four years with affordable housing, technology, and arts nonprofits. With each proposal, they commit to amplifying project impact through strategic research and compelling communications. Lily loves gardening, camping, learning new languages in their travels, and practicing modern dance projects. Lily holds a BA in Anthropology and Sociology from Lewis & Clark College and a MA in International Communications and Development from City University of London.

Associate Director of Community Engagement

Brandon Bowser

(he/him)

Brandon is Senior Field Lead at ASG. He supervises tasks of employees, provides training programs to workers, and ensures overall efficiency in the field. Prior to ASG, Brandon was an Educator in the Boston Public Schools and served as a Community Organizer for over seventeen years, focusing on housing, anti-racism and education. Outside of work, he enjoys long bike rides with friends and travelling the world. Brandon holds a BS in Education from Central Michigan University.

Event Manager

Andreina Madrid

(she/her)

Andreina is Event Manager at ASG. She is responsible for planning and managing company events and recommending marketing strategies. Prior to ASG, she worked as an Event Manager, Model, Actress and Theater Producer. Outside of work, Andreina stays active by going for long nature walks, scenic hikes, and doing Pilates. Andreina holds a degree in Global Business from Universidad de Panama.

Event Manager

Lauren Wolinsky

(she/her)

Lauren is Event Manager of Community Engagement at ASG. She focuses on planning and managing events aimed at creating relationships and building trust with surrounding communities. Prior to ASG, Lauren worked as an Event Coordinator, Research Group Administrator, and Youth Mentoring Program Coordinator. Outside of work, Lauren loves hanging out with her dog, Delia, values quality time spent with family, and stays active and outdoors by bike riding or hiking. Lauren holds an MD in Management from Lasell College and a BA in Social Work with a concentration in Children and Families from University of Pittsburgh.

Community Engagement Coordinator

Isabela Vazquez

Community Engagement Strategist

Syeeda Rahman

(she/her)

Syeeda is a Community Engagement Coordinator at ASG. Syeeda cultivates meaningful relationships and collaboration with diverse communities to which she serves as an advocate, providing support and resources. Outside of work, when she isn’t whipping up delectable recipes in her kitchen, she’s exploring Boston’s boundless array of unique eateries. Syeeda is currently a student at Suffolk University working to achieve her BAS in Political Science and has prior experience as Suffolk Votes Scholar, encouraging and educating students to vote.

Community Engagement Coordinator

Zaida Luna

(she/her)

Zaida is a Field Coordinator at ASG. She is responsible for ensuring the appropriate allocation of staff and other resources on projects in order to achieve client satisfaction. Outside of work, Zaida enjoys spending time with her grandchildren and taking her dog on long walks. She is a devoted member to her community of Springfield, as a coach for girls’ baseball and basketball. Zaida holds an AA in Social Work from Puerto Rican College Hato Rey, Puerto Rico.

Senior Digital Marketing & Internal Brand Manager

Jason O’Brien

(he/his)

Jason is a Senior Digital Marketing & Internal Brand Manager at ASG. He is responsible for the overall planning and execution of digital marketing campaigns, including maintenance of social media, email advertising efforts, performance measurement and brainstorming based on industry trends. Prior to ASG, he worked as an Associate Strategist at Kevin York Communications. Outside of work, Jason is a proud dog dad who enjoys running, reading and exploring Great Diamond Island and Fort Myers with his husband. Jason holds a BA in English from Boston University.

Associate Director of Marketing & Content Strategy

Samantha Trobough

(she/her)

Samantha is an Associate Director of Marketing and Content Strategy at ASG. She is responsible for overseeing the content marketing strategy behind ASG’s omnichannel campaigns, ensuring cohesive, resonant marketing for every client. Samantha’s experience in content creation, media buying, and project management allow her to bring a balanced perspective of micro and macro to deliver real social impact. Outside of ASG, she incorporates her unique perspectives in her work as a photographer, leveraging her international and domestic travel experiences for opportunities to capture and share her stories. Samantha holds a BA in Psychology from the University of South Carolina.

Communications Manager

Johnny Corson

(he/him)

Johnny is Communications Manager at ASG. He is responsible for overseeing the internal and external communications and crafting the overall company message in a consistent and engaging way. Prior to ASG, he worked as Media Relations Coordinator at Tufts University. Outside of work, Johnny loves to snuggle up with his cat, Miles, and watch HBO series in his cozy Brooklyn home. He also enjoys staying active in the concrete jungle by riding his bike. Johnny holds a BS in Public Relations from Boston University.

Communications Manager

Stephanie Morales

Communications Manager

Bianca Suchite

Senior Data Strategist

Mark Jensen

(he/him)

Mark is Data Strategist at ASG. He helps manage the process of sourcing alterative datasets by ensuring the most promising strategies to fit with business requirements. Prior to ASG, he worked as a Political and Advocacy Campaign Professional. Outside of work, Mark loves the game of soccer whether its playing with family, watching games with friends or attending professional matches. His passions for travel and archeology made his trip to Turkey, visiting his hometown of Cesme and exploring archaeological sites, a highlight of his year. Mark holds a BA in Government from Skidmore College in New York and an MD in International Studies from Aarhus University in Denmark.

Associate Director of Project Management

Jasmine Calderon

(she/her)

Jasmine is Associate Director of Project Management at ASG and in her previous position she was Senior Project Manager. Prior to ASG, Jasmine served as Fundraising & Operations Coordinator for (MassNOW) and Director of Development & Communications for RESPOND, Inc. She provides tactical leadership and oversees any project related activities. Based in Providence, Rhode Island, Jasmine enjoys spending time off with her son exploring theme parks, attending sporting events and listening to music. Jasmine holds a BS. in Legal Studies from Roger Williams University and an MPH in Health Law, Bioethics and Human Rights from Boston University.

Senior Project Manager

Angelo Lima

(he/him)

Angelo is a Senior Project Manager at ASG. He develops action plans for projects and oversees all contributors involved, working across all departments to guarantee timeliness and success. Prior to ASG, Angelo was a Project Manager for the Latin America Region at the Institute for Healthcare Improvement (IHI). Outside of work, Angelo enjoys exploring Austin’s array of fascinating restaurants and is a collector of hobbies which include photography, reading, biking, and hiking. Angelo holds a BA in Sociology with a minor in Gender Studies from UMass Boston.

Senior Project Manager

Aoife Dempsey

Client Services Coordinator

Ana Salas

(she/her)

Ana is an Operations Coordinator at ASG. She ensures smooth operation of the company by tracking logistics, monitoring projects and ensuring timely and consistent execution of campaigns and events. Prior to ASG, she worked as Welcome Desk Coordinator for Emerson College where she was President of the student organization, Raíz Latinoamericana. Outside of work, Ana enjoys exploring Massachusetts, going to the movie theater, trying new restaurants and spending quality time with friends and family. Ana holds a BS in Communication Studies with a minor in Political Sciences and Public Relations from Emerson College in Boston.

Creative Director

Fred Martins

Fred is Creative Director at ASG who is responsible for leading creative projects and supervising other copywriters and artists to create work for websites, advertisements or campaigns. Prior to ASG, they worked as Creative Director for several agencies in the BtoB Technology Sector launching brands in the Biotech and Process Control Sectors. Outside of work, Fred is an award-winning fine art photographer with many works in local museums and private collections. Of their many eclectic hobbies include building traditional New England stone walls that hold a meaningful history and add to the rustic charm of New England. Fred holds a BA from New England School of Art and Design.

Creative Services Manager

Mafe Della Porta

Senior Graphic Designer

Adriana Miralles

Senior Graphic Designer

Matias Planas

Graphic Designer

German Moretto

Graphic Designer

Sofia Gianti

Associate Director of Contact Center Operations

Jacob Edelman

(he/him)

Jacob is the Associate Director of Contact Center Operations at ASG. He is responsible for recommending marketing strategies, inspiring creative teams, and developing plans for the Contact Center Program. Prior to ASG, Jacob held relevant positions as a COVID-19 Contact Tracing Supervisor at Massachusetts CTC, Executive Search Coordinator, and Legislative Aide. Outside of work, Jacob enjoys capturing the beauty and charm of New England through photographing scenic walks through Boston and The Berkshires. Jacob holds a BA in History and Politics from Brandeis University in Massachusetts.

Contact Center Lead

Joshua Serrano

Contact Center Operator

Rafael Arias

Human Resources Generalist

Jarret Geist

(he/him)

Jarret is a Corporate Recruiter at ASG. Jarret has a knack for finding the most talented candidates using his strong sense of character which results in top notch applicants. Prior to ASG, Jarret worked in Talent Acquisition at Ideal Concepts, Inc. and as a Games Supervisor at Dorney Park. Outside of work, Jarret enjoys hiking, touring and tasting at wineries and breweries, and exploring different amusement parks across the country. Jarret holds a Bachelor’s degree in Hospitality Management from University of Central Florida.

Customer Success Manager

Andreia Amyradakis

Andreia is a dynamic professional fluent in Portuguese, Spanish, and Greek, whose versatile skill set encompasses account acquisition, project management, and mentorship. Renowned for her adept leadership and ability to nurture multidisciplinary teams, she excels in fostering collaboration and achieving collective objectives. With demonstrated expertise in customer engagement, strategic sales, and problem-solving, coupled with a talent for building enduring relationships, Andreia has held pivotal roles such as Customer Success Manager at Archipelago Strategies Group, Director of Residences & Owner Relations at Elser Hotel & Residences, Regional Sales Director at LatinFinance Financial Intelligence,  and Senior Account Executive at ASG. Continuously lauded for her innovative strategies driving revenue growth and her commitment to cultivating strong client partnerships, Andreia holds a Bachelor of Arts in Interdisciplinary Studies from Florida International University. Outside of work, she is passionate about family, yoga, and wellness, and is dedicated to lifelong learning and personal growth while making a positive impact on others’ lives.

Proposal Coordinator

Jingyi Xie

Jingyi Xie is the Proposal Coordinator at ASG. She organizes bid data, and creates the scope of work and other proposal documents based on client- and market-research. Prior to joining ASG, Jingyi was an Account Manager at Pencil One, where she drafted proposals for different clients’ photography and audiovisual projects. Jingyi also has data- and research-driven proposal-writing experience for The Guerrilla Marketing Society and BU AdClub. Jingyi holds a BA in Economics & Mathematics from Boston University.

Community Engagement Coordinator

Robert Phung

Contact Center Operator

Michelle Lopez

Contact Center Operator

Coraima Gonzalez

Contact Center Lead

Ada Ortiz

Contact Center Operator

Yuly Bautista

Contact Center Operator

Maegan Santos

Centralized Screening Analyst

Jin Hu

Contact Center Operator

Olga Villaman

Contact Center Operator

Nixalis Santana

Contact Center Operator

Diana Crespo

Contact Center Operator

Tanisha Rosa

Community Engagement Strategist

Liz Lister

Senior Project Manager

Chris Carballo

Chris Carballo is a Senior Project Manager at ASG and a seasoned marketing professional celebrated for his compassionate leadership and skillful collaboration. Chris has consistently excelled in pivotal roles, demonstrating an aptitude for active listening, problem-solving, and partnership. These qualities have resulted in streamlined processes, impactful go-to-market messaging, and innovative solutions, all with the ultimate goal of connecting and engaging with audiences and the community. The diverse range of brands Chris has worked with includes notable names like Tufts Health Plan, Bunker Hill Community College, C21 Real Estate, Volkswagen, and Ford Motor. During his tenure at Ford, Chris’ direction, teamwork, and ability to align global strategy with the local social environment led to three shortlistings in the Cannes Lions Festival. Chris’ accomplishments also include his previous role at Everbridge, where he established and led the Content Strategy Team, benefiting global campaigns up and down the marketing funnel.

Beyond his professional achievements in local and international markets, Chris is a forward-thinking individual who stays current with the latest trends in tech, marketing, and social media. His commitment to diversity and inclusion is evident not only through his work but also in his service as chairperson of LGBTQ+ employee resource groups, and on every project he interacts with and manages at ASG.

Originally from Caracas, Venezuela, Chris has long been a grateful resident of Massachusetts and proud New Englander. In his free time, he enjoys the great outdoors, photography, world travel, cultural exploration, and visits to Provincetown in all seasons.

Contact Center Operator

Yvonne Baez

Senior Graphic Designer

Andy De La Rosa

Senior Business Development Operations Coordinator

Jena Hernandez

Client Acquisition Specialist

Tunde Johnson

Tunde Johnson is the Client Acquisitions Specialist at ASG. He brings a wealth of experience in crafting innovative approaches to attract and engage clients. With a keen understanding of market dynamics and client needs, Tunde excels in aligning our services with the organizational objectives of prospective clients.  His role involves collaborating closely with the sales team to develop tailored proposals and pitches that resonate with prospective clients.  Tunde holds a degree in International Business Management with a concentration in Marketing Research and Operations Management from Johnson and Wales University. Outside of work, Tunde indulges his passion for photography.

Senior Communications Support

Alec Loftus

Senior Project Manager

Alyssa McBryar

Client Services Operations Coordinator

Benvinda Oliveira

Community Engagement Coordinator

Ruth Pierre

Contact Center Operator

Erlina Quiroz

Receptionist / Office Manager

Rose Urena

Contact Center Operator

Nina Wittbrodt

Chief People Officer

Christina Killizli-Salameh

Our Values

ASG is a values-driven organization. Our values guide how we behave, both internally as a team and as we design solutions for our clients.

Authentic

We are authentic and apply the highest degree of ethics and integrity in everything we do.

Authentic

We are authentic and apply the highest degree of ethics and integrity in everything we do.

Passionate

We are passionate “go-getters”, we believe resourcefulness and being nimble are critical to both our clients and our firm’s needs.

Passionate

We are passionate “go-getters”, we believe resourcefulness and being nimble are critical to both our clients and our firm’s needs.

Helping Others

We believe that doing good for others and leaving people in a better place is the fiber that unites our team.

Helping Others

We believe that doing good for others and leaving people in a better place is the fiber that unites our team.

Diversity

We use team-driven diversity as THE special sauce that boosts our creativity.

Diversity

We use team-driven diversity as THE special sauce that boosts our creativity.

Inquisitive

We are naturally inquisitive, and use our curiosity to create data-driven solutions.

Inquisitive

We are naturally inquisitive, and use our curiosity to create data-driven solutions.