We are a full-service marketing agency. Our focus is Marketing with Purpose.

Creating a multicultural marketing agency was an intentional approach to helping all communities gain access to critical information and resources. ASG believes that integrated marketing strategies and grassroots mobilization are the key to breaking through the noise. With our clients, we have increased access to health care, education, and economic opportunities in Massachusetts and across the nation.


Marketing with Purpose

We help communities gain access to critical information and resources.

Our strategies are deeply informed by the
community. We empower the voices that are
being left out.


Anyone can generate content – but it takes real community understanding to build trust.

Advertising & Digital Media 

We leverage an integrated marketing approach including traditional and non-traditional advertising mediums to reach and engage audiences.

Communication & Public Relations 

More than helping place stories in the media. We create messages with language and culture in mind, using ethnic and mainstream channels to provide trusted and relevant information.

Grassroots Community Engagement 

We connect with diverse communities, through door knocking, event planning and in person activations lowering barriers to entry and building trust.

Analytics & Research 

Our strategies are informed by research tools, predictive analytics, and data visualization to drive insights about our audiences.

Multilingual Call Center 

Our agents handle inbound and outbound calls, provide helpful information about your resources or personalized assistance in managing their cases.

Content Development 

We use authenticity and experience to bridge the gap between traditional content development strategies and the needs of diverse communities.


We are a tight-knit group of multilingual creative minds driven by community impact.

Interested in Marketing with Purpose? Join our team!

We believe in strategies that are data-informed, not data-driven. Campaigns are about people and people are much more complex than the statistics that represent us.


Our campaigns are impactful
because they are people-centric,
multilingual and bold.

Case Study: DPH Vaccine Equity Initiative:

ASG helped DPH lead an effort to raise awareness and increase confidence in the COVID-19 vaccine in 20 cities across the state. ASG was hired to provide canvassing, call center services, and create multilingual assets. Highlights from the work include 260,000 one-on-one conversations, 890,000 door knocks, 200,000 phone calls, 167,000 materials distributed, 10 vaccination events, 102 visibility events, a validators creative campaign, and outreach events with the populations and communities most heavily impacted by COVID-19. The key to the success of this integrated marketing campaign was the collaboration ASG has built with hundreds of community-based organizations, media, and members in priority populations.

  • May – June 2020
  • 12M Media Buy Impressions
  • 2.2M Digital Social Media Ads Impressions
  • 13 Town Halls, 23K+ Views
Media Impressions
Our Statistics Community Tracing Collaborative (CTC)

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