ASG-Hexagon-Texture
ASG-Hexagon-Texture
ASG-Hexagon-Texture
ASG-Hexagon-Texture

Massachusetts Department of Public Health

Industry Health Care

Year 2021

ASG Services

  • audiovisual-productionAudiovisual Production
  • brand-developmentBrand Development
  • graphic-designGraphic Design
  • language-transcreationLanguage Transcreation
  • social-media-advertisingSocial Media Advertising
  • earned-mediaEarned Media
  • market-researchMarket Research

ASG worked with the Massachusetts Department of Public Health to increase the level of brand awareness and education around Massachusetts’Exposure Notification System, MassNotify. Users of the app who were near a person who tested positive would receive an anonymous alert on their phone about their possible exposure to COVID-19. ASG launched an integrated campaign to help reach communities with higher rates of confirmed positive cases of COVID-19 and lower vaccination rates.

2
mil
activations
950
K
impressions
8
K
link clicks

MassNotify was enabled by over 2 million people in Massachusetts. The digital advertising campaign generated over 950,000 impressions, reaching more than 335,000 people and generating over 8,000 link clicks to the Mass.gov/MassNotify webpage.

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