Showcase Massachusetts Supplier Diversity Office Creating Opportunities Campaign

ASG developed and implemented a marketing campaign to promote the Supplier Diversity Office services, trainings, and certifications they provide to businesses across Massachusetts. The media strategy included placement of the assets in print media, billboards, and radio spots. The digital strategy consisted of two campaigns with traffic and lead generation objectives. Targeted Google display ads led users to a landing page where their email addresses were collected. These responses generated an email list that was used for an email drip campaign.