5.8
mil
digital impressions
10.5
K
clicks to website
55.1
%
email open rate

During the six-week media buy, the campaign generated over 5.7 million impressions and over 7,600 clicks to the SDO website. The digital campaign surpassed 160,000 impressions and over 1,900 clicks. The click-through rate of 1.17% was 5.3 times higher than that of the industry average of 0.22%. The email drip campaign averaged a 55.16% open rate across the3 emails, nearly double the industry average of 28.77%.