Boston Public School wanted an upbeat and encouraging campaign that explained the ranked school choice registration process within the school district while also reinforcing the message that regardless of the school selection, all Boston PublicSchools are an excellent choice for a child’s future.ASG developed a clear and concise core message,“Your child’s future begins here”, that was featured in new creative assets that adhered to institutional branding standards. The campaign message was spread using a combination of radio spots,TV spots, and social media.