We are a full-service marketing agency

Creating a multicultural marketing agency was an intentional approach to helping all communities gain access to critical information and resources. ASG believes that grassroots mobilization is the key to breaking through the noise. With our clients, we have increased access to health care, education and economic opportunities in Massachusetts and across the nation.

THE WHY

Marketing with Purpose

We help communities gain access to critical information and resources.

Our strategies are deeply informed by the
community. We empower the voices that are
being left out.

THE HOW

Anyone can generate content – but it takes real community understanding to build trust.

Marketing and Advertising

ASG launches paid and organic digital marketing strategies as a microtargeted channel of
communication to reach priority audiences in their language of preference and with a tailored message to incite action.

  • Market Research
  • Market Analysis
  • Creative copywriting and copyediting
  • Creative concepting
  • Creative asset production
  • Video and radio production
  • Traditional media advertisement
  • Digital media advertisement
  • Social media management
  • Brand development
Public Relations and Communications

ASG leverages connections with mainstream and ethnic traditional media (TV, Print, and Radio) to help maximize client brand exposure and familiarity.

  • Crisis management
  • Media relations
  • Press releases and media advisories
  • Media training
  • Help-lines
  • Virtual town halls and press conferences
  • In-person round tables and press conferences
Community Outreach

ASG partners with local leaders, community organizations, media partners and elected officials to promote trusted and timely information from the community to the community.  

  • Canvassing
  • On-site community activations
  • Promotional tables
  • Event planning (virtual and offline)
  • Outreach training
  • Outreach planning and strategy

TEAM

We are a tight-knit group of multilingual creative minds driven by community impact.

INTERESTED IN JOINING OUR TEAM?

We believe in strategies that are data-informed, not data-driven. Campaigns are about people and people are much more complex than the statistics that represent us.

Clients

Our campaigns are impactful
because they are people-centric,
multilingual and bold.

CASE STUDY: Community Tracing Collaborative (CTC)  :
ASG worked with Partners in Health and the Executive Office of Health and Human Services (EOHHS) during the COVID-19 crisis to create a statewide public awareness campaign for the general public that also resonated with diverse audiences. The goal was to position the Community Tracing Collaborative (CTC) as a credible resource and encourage residents, particularly those in diverse communities within the most impacted areas, to participate in the program when called upon. Our integrated campaign strategy yielded significant results by building awareness and generating trust in the most vulnerable communities.

Laptop
  • May – June 2020
  • 12M Media Buy Impressions
  • 2.2M Digital Social Media Ads Impressions
  • 13 Town Halls, 23K+ Views
Media Impressions
Our Statistics Community Tracing Collaborative (CTC)

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