Executive Insights: Carolyn Jones & Josiane Martinez

In this episode of our Executive Insights series, Carolyn Jones, market president and publisher of the Boston Business Journal, sits down with Josiane Martinez, the dynamic founder and CEO of Archipelago Strategies Group (ASG). The conversation delves into Josiane’s inspiring journey as an entrepreneur and visionary leader, highlighting how ASG has grown into a trailblazing agency at the forefront of multicultural marketing. Through innovative strategies and community-centered campaigns, ASG is making a meaningful impact across Massachusetts—helping public and private sector organizations connect authentically with diverse populations, address health equity, and drive inclusive engagement at every level. Tune in to hear how Josiane and her team are reshaping the marketing landscape by placing culture, language, and community at the heart of their work.