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ASG-Hexagon-Texture
ASG-Hexagon-Texture
ASG-Hexagon-Texture

Massachusetts Health Connector

Massachusetts Health Connector

Industry Health Care

Year 2021

ASG Solutions & Services

    In the 6th consecutive Open Enrollment campaign with Health Connector, ASG continued to focus on raising awareness and acquiring new members throughout Massachusetts. To micro-target demographically diverse communities, ASG used a combination of community events, traditional media tactics, and paid digital marketing strategies.

    21
    events hosted
    1,062
    businesses visited
    1,500
    +
    signs hung
    1,023
    television spots
    5,400
    radio spots
    63
    social media mentions
    1.2
    mil
    youtube impressions
    600
    k
    facebook impressions

    Through community engagement efforts, ASG hosted 21 events, visited 1,062 businesses, and hung over 1,500 signs across the Commonwealth.The multi-ethnic and multilingual media communication efforts led to 1,023 televisions spots across 5 channels, over 5,400 radio spots across 27 stations, and 25 print ads across 5 print outlets. The earned media efforts resulted in 63 mentions on social media and 39 interviews.The YouTube ads led to over 1.2 million impressions while Facebook had over 600,000 impressions.

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