We are a full-service marketing agency. Our focus is Marketing with Purpose.

Creating a multicultural marketing agency was an intentional approach to helping all communities gain access to critical information and resources. ASG believes that integrated marketing strategies and grassroots mobilization are the key to breaking through the noise. With our clients, we have increased access to health care, education, and economic opportunities in Massachusetts and across the nation. 

THE WHY

Marketing with Purpose

We help communities gain access to critical information and resources.

Our strategies are deeply informed by the
community. We empower the voices that are
being left out.

THE HOW

Anyone can generate content – but it takes real community understanding to build trust.

Analytics & Research 

Our strategies are informed by research tools, predictive analytics, and data visualization to drive insights about our audiences. 

Content Development 

We use authenticity and experience to bridge the gap between traditional content development strategies and the needs of diverse communities. 

Advertising & Digital Media 

We leverage an integrated marketing approach including traditional and non-traditional advertising mediums to reach and engage audiences. 

Communication & Public Relations 

More than helping place stories in the media. We create messages with language and culture in mind, using ethnic and mainstream channels to provide trusted and relevant information. 

Community Engagement 

We connect with diverse communities, through door knocking, event planning and in person activations lowering barriers to entry and building trust. 

Multilingual Call Center 

Our agents handle inbound and outbound calls, provide helpful information about your resources or personalized assistance in managing their cases. 

TEAM

We are a tight-knit group of multilingual creative minds driven by community impact.

Interested in Marketing with Purpose? Join our team!

We believe in strategies that are data-informed, not data-driven. Campaigns are about people and people are much more complex than the statistics that represent us.

Clients

Our campaigns are impactful
because they are people-centric,
multilingual and bold.

CASE STUDY: Community Tracing Collaborative (CTC)  :
ASG worked with Partners in Health and the Executive Office of Health and Human Services (EOHHS) during the COVID-19 crisis to create a statewide public awareness campaign for the general public that also resonated with diverse audiences. The goal was to position the Community Tracing Collaborative (CTC) as a credible resource and encourage residents, particularly those in diverse communities within the most impacted areas, to participate in the program when called upon. Our integrated campaign strategy yielded significant results by building awareness and generating trust in the most vulnerable communities.

Laptop
  • May – June 2020
  • 12M Media Buy Impressions
  • 2.2M Digital Social Media Ads Impressions
  • 13 Town Halls, 23K+ Views
Media Impressions
Our Statistics Community Tracing Collaborative (CTC)

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